Professional coaching & consideration from an acclaimed Hollywood screenwriter
Every successful music career has a "secret ingredient" that connects the artist with their audience. We know how to identify what "it" is, and we use "it" to help artists, labels, producers and management define, refine and align that connection.
Jessica Bendinger is an acclaimed Hollywood screenwriter who launched onto the scene with her original script for the hit hip hop cheerleading comedy, Bring it On. Never shying away from challenges and new opportunities, Bendinger recently founded her own record label – Be Records and created her own soundtrack to her debut novel, The Seven Rays including tracks from Metric and Butterfly Boucher. A self described "creative seeker," Bendinger relies on her enthusiasm and curiosity when choosing the next frontier she would like to explore.
Bendinger's newest idea, Secret Ingredient, is a consulting venture designed to help artists define and refine their career storyline. Every successful music career has a "secret ingredient" that connects the artist with their audience. Bendinger knows how to identify what "it" is, and uses "it" to help artists, labels, producers and management define, refine and align that connection.
A former journalist for Spin Magazine and MTV News, Bendinger covered the hip-hop movement while at Columbia University. On her first assignment with Spin Magazine, Bendinger interviewed Chuck D and Flava Flav, members of one of the greatest hip-hop groups, Public Enemy. Her interview with Salt n' Pepa appears on the liner notes of their second album, A Salt With A Deadly Pepa. Bendinger's love of music was fostered at an early age as she grew up in the "margins of the music business" where her mother was a renowned Dixieland jazz trombonist and her father wrote commercial jingles.
It was her love of hip-hop and ESPN cheerleading competitions that propelled her into the idea of Bring it On. Bring it On was rejected 27 times by various Hollywood studios, but Bendinger's conviction ultimately drove the remarkable success of the film, which debuted at number one at the box office for two straight weeks, and grossed a combined $300 million in theaters and DVD sales.
"I'm a seeker. I'm always interested in what's new, what's exciting, and what's fulfilling for me. And that allows me to keep ahead of the curve as a creative explorer," says Bendinger.
Jessica Bendinger currently resides in Los Angeles with her two dogs, where she is developing several music and film projects.
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