| | IN THE SUMMERTIME
SATURDAY, APRIL 16, 2011
As temperatures (finally) begin to rise, we're kick-starting what's sure to be another exciting summer season. The new BCBGMAXAZRIA collection introduces the laid-back cool of coastal living to the urban landscape, bringing together saturated hues, relaxed silhouettes and artistic accessories for effortless summer style. See all the looks in our new online catalog and watch for more styles coming to boutiques and bcbg.com as the season continues.
Summer is always a big time for travel, and we've got you set for any excursion -- whether you're headed to a far corner of the world or just the far side of town. Vibrant new tops, skirts and shorts mix and match with ease, while relaxed, textured dresses transition effortlessly from day into night. Plus, our collection of Bon Voyage accessories and small leather goods keeps you moving in style. Start your packing list now by seeing what's new online, and if you haven't yet, be sure to check out the new styles from our Hervé Léger, Max Azria and BCBGMAXAZRIA Runway collections, now available in boutiques and online.
The coming months also bring with them a slate of special occasions, from weddings and proms to graduations and birthdays. No matter the event, you'll find your perfect dress when you shop by occasion at bcbg.com or browse the cocktail and evening styles in our online catalog. For an important event, we encourage you to schedule a personal styling session at a boutique near you, during which one of our associates will work with you to create your ideal look.
We're pleased to bring our annual Tribute to Mothers back to our company website. This year we're paying tribute to the remarkable women we call Mom by remembering their greatest gifts. Visit the Tribute now to submit your mom's story, and she'll automatically be entered for a chance to win a $1,000 shopping spree from BCBGMAXAZRIA!
Plus, we're excited to announce that BCBGMAXAZRIA is an official sponsor of the 2011 Billboard Music Awards! Check out the show on May 22, live from Las Vegas, for some incredible performances and inspiring celebrity style.
Be sure to join us online to stay on top of all the latest news at BCBGMAXAZRIAGROUP. Like our Facebook page for full access to The Daily Chic, Lubov's Look of the Day and more, including exclusive promotions and event announcements. Our Twitter followers are treated to regular product highlights, style tips, event invites and more. Log on now to join in the Bon Chic Life. Until next time, we wish you a fun, happy and stylish summer!
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| | | WHAT'S NEW
See our newest choices for effortless chic. |
| | | | | | | | | U N F O L D I N G
The Fall season is just around the corner, and with it comes a wardrobe's worth of sleek new looks for every day and night. We'll have new catalogs, new ad campaigns and, of course, three new runway collections to show during New York Fashion Week! Look for complete information coming in the next NOTIONS. | | | | |
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